The New York Public Library took promotional and rehearsal images from the original production and created gorgeous GIFs.
Google Cultural Institute supported the digitization of over 1,300 photographs of the original 1957 production of West Side Story from Martha Swope, Friedman-Abeles, Florence Vandamm, Kenn Duncan, and Avery Willard photography collections.
Doug Reside, a curator at the New York Public Library for the Performing Arts, used the images to create moving pictures that give you an inside look at some of the iconic moments, from Jerome Robbins in the rehearsal room to Larry Kert (Tony) and Carol Lawrence (Maria) shooting the original Playbill cover on the Upper West Side.
“As I examined the wealth of digital photographs we now have, I began to wonder whether it would be possible to join the sequential images from a single negative strip to create a very short movie. Using the ‘Animation Assistant’ tool in Google Photos, I stitched together a few of these sequences, and I found the results to be a little breathtaking.”