The outdoor fundraiser in Shubert Alley raises money for Broadway Cares/Equity Fights AIDS and features a host of theatrical memorabilia donated by the theatrical community. The day-long event also boasts a Celebrity Table, where theatre fans can purchase autographs by or photos with their favorite stars from Broadway, Off-Broadway and television serials. The well-attended event also includes a Grand Auction, where "singular items and opportunities such as walk-on roles in Broadway shows, television programs and films" are auctioned to the highest bidder. Last year's Flea Market — held Sept. 27, 2009, in the Roseland Ballroom — raised $403,929 for Broadway Cares/Equity Fights AIDS. BC/EFA auctioneer Lorna Kelly and actor Bryan Batt ("Mad Men") presided over the Grand Auction, which raised $175,000; while Michael Goddard and Felicia Finley (Catch Me If You Can) hosted the silent auction, which raised $36,590; the autograph table and photo booths raised $14,770; and other various tables collectively raised $192,429.
Broadway Cares/Equity Fights AIDS is the nation's largest industry-based, nonprofit AIDS fundraising and grant-making organization. Since its founding in 1988 the organization has distributed over $170 million for services for people with AIDS, HIV or HIV-related illnesses.
For more information on the Flea Market and other BC/EFA events, visit the BC/EFA website at www.bcefa.org or call (212) 840-0770.