29th Annual Broadway Flea Market Brings in Record-Breaking Sum for Broadway Cares

News   29th Annual Broadway Flea Market Brings in Record-Breaking Sum for Broadway Cares
 
The 29th Annual Broadway Flea Market & Grand Auction, which was held Sept. 27 in and around Shubert Alley, brought in an all-time high of $756,655, for Broadway Cares/Equity Fights AIDS.

The 29 editions of the Broadway Flea Market have raised a grand total of $11.8 million. This year's fundraiser shattered the previous record of $713,986, set in 2014. The tables this year raised $385,915; the live auction raised $295,500.

The Top 10 tables were: Hamilton with $22,624; Wicked with $21,916; TDF’s fan favorite “Pik-a-Tik” with $15,212; Creative Goods Merchandise with $13,745; Finding Neverland with $13,434; ATPAM with $12,850; The Phantom of the Opera with $12,187; Something Rotten! with $11,405; Stage Directors & Choreographers Society with $10,944; and a combination table featuring the recently closed Hedwig and the Angry Inch, Mamma Mia! and On the Town with $10,385.

The Grand Auction included the live auction, which concluded the day, and a series of silent auctions, which were held every 30 minutes throughout the day.

The most popular lots of the day were walk-on roles in many of Broadway's biggest hits. The top-selling lot of the day was an appearance in the Tony Award-winning musical Kinky Boots, which raised $13,000. Other top lots included an appearance in Wicked, which went for $11,500; the ultimate Les Misérables experience with a high bid of $10,000; an appearance in Chicago that went for $8,500; and an appearance in Beautiful - The Carole King Musical that raised $7,500. In all, the opportunities to appear in Broadway shows raised $84,000.

Jake Lucas, Sierra Boggess and Sydney Lucas
Jake Lucas, Sierra Boggess and Sydney Lucas Photo by Monica Simoes

Other top live auction items:

  • VIP tickets and backstage meet-and-greets with cast members of Hamilton. Three different packages offering the chance to meet Lin-Manuel Miranda, Leslie Odom Jr. and Jonathan Groff sold for a collective $16,950.
  • The “Ultimate Seth” experience with SiriusXM host Seth Rudetsky, which went to three winners for $6,000.
  • A visit to the set of ABC's  "Nashville," which sold for $6,250.

Stephen Wallem and Kirsten Wyatt hosted the silent auctions, which featured 132 items items and raised $75,240. The top silent auction item, which raised $4,750, was the musical phrase “Sherry” from Jersey Boys, signed by Bob Gaudio and the late Bob Crewe.

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Broadway Cares/Equity Fights AIDS is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised more than $250 million for essential services for people with AIDS and other critical illnesses across the United States.

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