Advance Ticket Sales for Saratoga's Summer Classical Programs Up by 40%

Classic Arts News   Advance Ticket Sales for Saratoga's Summer Classical Programs Up by 40%
 
Advance ticket sales for the Saratoga Performing Arts Center's summer classical programming have risen by 40% over last year, generating more than $400,000 in revenues, reports The Saratogian. Preseason sales account for 25% of SPAC's total ticket revenues.

Interest has reportedly increased across the board for performances by New York City Ballet, the Philadelphia Orchestra and the Saratoga Chamber Music Festival.

SPAC CFO Richard Geary told the newspaper that discounts to non-members have been the driving force behind the bulk of the increase. About 40% of ticket purchases thus far were made online.

He also said that the center's net assets now stand at $5.6 million, $600,000 more than a year ago. In other good news, SPAC has a $100,000 operating surplus and the value of its investments increased by $100,000 in April alone.

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