Sweet: Tasty Ad Campaign for Broadway’s Charlie and the Chocolate Factory Wins Award

News   Sweet: Tasty Ad Campaign for Broadway’s Charlie and the Chocolate Factory Wins Award
 
Previews for the new musical begin in March at the Lunt-Fontanne Theatre
Chocolate Factory video HR.jpg

Entertainment marketing firm AKA NYC earned three Gold Awards at the 12th Annual Davey Awards, which recognize creativity from small advertising agencies worldwide, for its work on behalf of the upcoming Broadway musical Charlie and the Chocolate Factory, which begins previews March 28, 2017, at the Lunt-Fontanne Theatre.

AKA won Gold for Integrated Campaign in Integrated Campaign-Promotional/Branding for its Something Delicious campaign, which encompassed online, print, and broadcast advertising, including online video content, broadcast commercials, and a spot co-branded with Mastercard. The agency also earned Gold in the category Commercial in Commercial-Entertainment, while the online video content from the Something Delicious campaign won Gold for Online Advertising & Marketing in Campaign Categories—Promotional/Branding. Gold is the highest honor in each category.

“We are thrilled to be so honored by our peers in the advertising world,” said AKA NYC managing partners Elizabeth Furze and Scott Moore in a joint statement. “We are extremely proud of this campaign, which is the work of a large team of inspired and dedicated individuals. We congratulate them and the producers of Charlie for their outstanding effort and success.”

Watch New York City get cloaked in candy in one of the award-winning spots:

AKA’s campaign, according to a press release, was conceived “to build anticipation over the arrival of ’something delicious’ in New York City. A series of teaser spots centered on a mysterious stranger who appears in the city riding in a vintage purple sedan. In the climactic commercial, the stranger is revealed as Willy Wonka and he proceeds to transform New York’s best loved landmarks into towering candy sculptures. Shot on location at sites across Manhattan and Brooklyn, the commercial employed storytelling techniques and dazzling special effects, unusual in a Broadway advertising campaign.”

The agency’s team was led by executive creative director Bashan Aquart, content director Jamaal Parham, creative directors Ryan Cunningham and David Barrineau, executive producer Adam Coffia, and account director Jennifer Blanco.

Charlie and the Chocolate Factory will officially open April 23. Tickets are now on sale at Ticketmaster.com.

Two-time Tony Award winner Christian Borle will star as Willy Wonka.

Directed by three-time Tony Award winner Jack O’Brien, Roald Dahl’s Charlie and the Chocolate Factory features music by Grammy, Emmy, and Tony Award winner Marc Shaiman, lyrics by Grammy and Tony Award winners Scott Wittman and Marc Shaiman, a book by artistic director of Edinburgh’s Royal Lyceum Theatre David Greig, and choreography by Tony Award nominee and Emmy Award winner Joshua Bergasse.

Watch an advertisement for the upcoming musical below:

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