American Ballet Theatre's co-branded line of ballet shoes and accessories will be available exclusively in Payless stores later this year, the companies announced.
"This partnership enables us to bring the best dance shoes to the market at the greatest value. Our access to ABT and its world-class dancers enables us to have the intimate knowledge needed to develop the highest quality dance shoes at the best price," said Matt Rubel, chief executive officer and president of Payless.
The forthcoming ABT collection will include ballet slippers and other dance shoes in toddler, youth, and women's sizes, as well as dance accessories such as bags. Ruben added, "It supports the arts in a meaningful and interactive manner. We are on a mission to democratize fashion and fun."
Rachel Moore, executive director of ABT, said, "As America's national ballet company, ABT is committed to bringing excellence in dance education to youth across America. Having the right gear is critical to the success of any dance student. Given the immense reach of Payless, this partnership is consistent with ABT's mission of bringing dance across America."
Payless will be a multi-year sponsor in ABT's annual Family Day, which offers childrens' performances and family activities.