American Symphony Orchestra League Officially Becomes League of American Orchestras

Classic Arts News   American Symphony Orchestra League Officially Becomes League of American Orchestras
 
The unfortunate acronym is a thing of the past.

Last week, the American Symphony Orchestra League — the national service and advocacy organization representing and linking nearly 1,000 symphony, chamber, youth and collegiate orchestras — officially took on its new identity: League of American Orchestras.

The name change has been accompanied by a new logo and graphics, a redesigned website (www.americanorchestras.org), a new tagline — "Engaging. Sustaining. Transforming." — and a revitalized mission.

This past summer the League completed a strategic plan, developed during an extensive three-year consultation and planning process, to revamp the way the League serves its member orchestras. The new name and logo are the most obvious outward signs of the League's "transform[ation of] itself to better assist orchestras with the innovation, training, research and development, leadership, and advocacy they need."

And LAO is a much better acronym, though a representative says that the League intends to refer to itself henceforth as "the League."

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