After a nine-year run in Atlanta, the country-fried Southerners of Eula Mae's Beauty, Bait and Tackle arrive at New York City's Jose Quintero Theater March 30. Frank Blocker and Chuck Richards, the comedy's authors, take the multiple roles in the comedy, directed by the original Eula Mae, Linda Patton. Eula Mae's Beauty, Bait and Tackle opens April 9.

Like Greater Tuna, which took a similar look at Southern small town life, Eula Mae focuses on life in tiny Odeopolis, Alabama. There, the center of the universe is Eula Mae's Beauty, Bait and Tackle, a sort of supermarket and mall for the eccentric inhabitants. Aside from her business, Eula finds herself occupied with her niece Rita Mae's sixth consecutive attempt to being named Miss Alabama. With the right advice, she feels she can finally lead young Rita Mae Raspberry to victory.

Helen Bessette is Eula Mae, her only role. Blocker and Richards fill out the rest. After the first three weeks of the run, Tony Braswell will replace Richards in his roles.

Tickets are $40. The Jose Quintero Theatre is located at 534 West 42nd Street. For reservations, call (212) 244-PLAY.

— By Christine Ehren