Philadelphia’s Azuka Theatre has announced that its entire season of productions will be offered on a pay-what-you-decide basis. Patrons will reserve their tickets in advance, attend the performance, and then decide what price they’re willing to pay.
“This is the biggest risk Azuka has undertaken in our 17 years - your support will ensure its success!“ reads an online statement from the theatre. There will be no minimum ticket price imposed.
“Different from Pay What You Can models, PWYD is based entirely on the theatregoers experience where—instead of deciding what to pay before attending the show or paying a fixed ticket price—patrons are able to attend the show, decide the value of their experience, and pay as they leave the theatre,” the statement continues.
Founded in 1999, Azuka is dedicated to “giving voice to the people whose stories go unheard.” The theatre's 2016-17 season will kick off in September with Idris Goodwin’s How We Got On. For more information visit azukatheatre.org/
For a list of Playbill Discounts for Broadway and Off-Broadway shows visit Playbill.com/discount