"You hear the name Salzburg, and you immediately think of Mozart," the museum's marketing manager Silvia Hochkirch is quoted as saying in The Guardian of London. "My life's aim is to ensure that Eisenach is one day similarly connected in minds across the world with Bach."
Eisenach's tourist board has seen visitors putting the museum further down their list of priorities than other spots, the newspaper reports. The central German town in Thuringia is famous for its Wartburg Castle, where Martin Luther received his early education and in 1521 translated the New Testament, and for the factory of automobile and motorcycle manufacturer BMW.
Over 600 years old, the museum's original structure is located nearby the composer's birth house, and was believed to be where he was born when the Neue Bachgesellschaft founded the museum in 1907.
The new addition holds a permanent exhibition displaying some manuscripts in Bach's own hand, as well as contemporary descriptions of various sicknesses and injuries he suffered. For instance, a medical report describes "organist's disease," according to The Guardian, an "ossification of the tendons at the junctions with the pelvis, lumbar vertebrae and heel bone, caused by playing the pedals of the organ from early youth."
The permanent collection of the older building includes historic furniture, artwork, musical instruments and household effects, in addition to an instrument hall in which performances on historic keyboard instruments are regularly given.
A museum shop also has suspended bubble chairs in which visitors can listen to a "jukebox" of Bach works.
Long associated with musicians, Eisenach was also the site of the Minnesang contest S‹ngerkrieg auf der Wartburg, most famously memorialized in Wagner's Tannh‹user.
The town is home to the Musikschule Johann Sebastian Bach (founded in 1953), a Wagner museum, the Eisenach Jazzclub and festivals celebrating Bach and G.P. Telemann, who was Eisenach's court Kapellmeister for eight years from around 1708.