The new partnership, to begin operations Sept. 5, will continue to supply executive producer and general management services to a variety of theatrical productions including Mamma Mia!, Billy Elliot and the upcoming productions of Bonnie and Clyde, Ghost, Evita and Magic/Bird.
Nina Lannan Associates was formed in 1997 by Lannan after working for The Really Useful Company and previously, the partnership of Gatchell and Neufeld, Ltd. The four principals of Bespoke Theatricals, Lannan, Brohn, Jacobs and Keudell, have worked together since the 1990s.
"Our current partnership merely formalizes a working relationship that has been in effect for many years," Lannan said in a statement. "Our history of working together on numerous productions has given us a strength and depth of knowledge that we will continue to bring to every production upon which we work."
Lannan, Brohn, Jacobs and Keudell have long been associated with musicals including 9 to 5, Legally Blonde, The Color Purple, the 2003 revival of Gypsy with Bernadette Peters, Thoroughly Modern Millie, Annie Get Your Gun, The Capeman and Cats. The plays they have worked on include A Behanding in Spokane, the 2008 revival of Cat On A Hot Tin Roof, The Pillowman, Salome, A Thousand Clowns and The Green Bird. The four pioneered the use of the Equity tiered contract on the tour of Legally Blonde and have further gone on to manage several tours under the Equity tier and SET agreements. They have also worked with the Equity MSUA, LORT, and casino contracts, the latter on the six-year run of Mamma Mia! in Las Vegas.
While focusing on work in the United States, including nine pre-Broadway engagements in cities as diverse as Atlanta, Durham, LaJolla, Los Angeles, San Diego, San Francisco, and St. Louis, they have also handled the licensed productions of Cats and Mamma Mia! in Mexico, Brazil, and soon in Argentina.
Lannan is past Chair of The Broadway League and Brohn, Jacobs and Keudell are active in the organization as well as members of the Labor and Intra Industry Committees and past chairs of the Annual Spring Road Conferences. All four are active participants in collective bargaining between the League and the theatrical unions. Associates in the firm include Steve Dow, David Roth and Danielle Saks.