Big Tony Wins = Big Box Office for Avenue Q, Assassins, I Am My Own Wife, Wicked

News   Big Tony Wins = Big Box Office for Avenue Q, Assassins, I Am My Own Wife, Wicked
Big wins at the 2004 Tony Awards ceremony on June 6 translated to a big bump at the box office on June 7 for Broadway's Best Musical Avenue Q, Best Revival of a Musical Assassins and Best Play I Am My Own Wife.

At press time, the puppet-people musical Avenue Q had cashed in a whopping $500,000 in ticket sales for the half-day, with more expected to come. By the numbers, that is seven times more than average and (in terms of capacity at the 773-seater) more than can be made in a sold-out week for the show whose top ticket price is $91.25.

The musical recouped its initial capitalization of $3.5 million in 45 weeks and has been in the black since mid-May. Avenue Q won the top musical prizes for the evening — winning Best Score for creators Robert Lopez and Jeff Marx, Best Book for first-time librettist Jeff Whitty and Best Musical.

The evening's winningest show, Assassins, which took home five prizes, also got good news. Figures for the Roundabout revival doubled according to a production spokesperson. The staging is also extending through October, according to Tony winner Michael Cerveris. The winner of the Best Revival of a Musical also won in the musical categories for Best Featured Actor (Cerveris), Best Direction (Joe Mantello) as well as Best Orchestrations (Michael Starobin) and Best Lighting Design (Jules Fisher and Peggy Eisenhauer).

As for Best Play winner I Am My Own Wife, a production spokesperson confirmed to Playbill On-Line that the Pulitzer Prize winner expected to take in five times its regular Monday intake. The show, which has been profitable for many weeks, has been inching closer to recouping its initial investment, according to the show rep. The play also received an honor for its star Jefferson Mays, who took home the Best Actor in a Play award.

The winner for Best Revival of a Play, Henry IV closed its limited engagement on Broadway Jan. 18 at Lincoln Center's Vivian Beaumont Theatre. The Stephen Schwartz musical Wicked did not take home the top Tony musical prize — as many had expected — but still recorded a $1.65 million total for Monday ticket sales (over eight times its usual intake of $200,000). The show has continually drawn capacity crowds at the over 1,773-seat Gershwin Theatre on Broadway.

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