The Bravo Network will announce its new campaign, “Bravo On With The Show,” on April 17. Intended to boost awareness for theatre education programs and the value of involving young people with theatre, the Bravo initiative will be announced during a celebrity press conference in Manhattan.
As reported, Audra McDonald (Master Class, Sweeney Todd, Marie Christine, Disney’s “Annie,” HBO’s “Wit”) and Lea Thompson (Cabaret, “Caroline in the City,” “Howard the Duck”) will join representatives from the Bravo Network to launch the “major national arts initiative and new theatrical television programming” on the network.
Originally thumbnailed as a two-part broadcast program, “Bravo on With the Show” has now been more accurately described by the network as a “major, national arts campaign designed to restore student theater productions in schools and raise awareness of the positive impact theater participation has on young people.” Details on the initiative are expected after the April 17 conference.
Brava will be launching “a micro-site for this new campaign” within its home site bravotv.com. The mini-site will promote “on-air parent and teacher resources on the site” and is expected to offer links between Bravo and theatre related sites.
Intended as a national arts education campaign that will serve as a resource to kids, parents and educators, “Bravo on With the Show” is described as a “natural extension of Bravo's ‘not your everyday’ series including “Bravo Profiles,” the annual 10-day “Broadway on Bravo” festival and “Inside The Actors Studio.” It is not known exactly what comprises “Bravo on With the Show,” other than it appears to be a confluence of television and Internet content and programming aimed at promoting theatre education. Bravo president Kathleen Dore, executive vice president-affiliate sales and marketing Gregg Hill, senior vice president-programming and production Frances Berwick, senior vice president-marketing Caroline Bock and television producer John Schreiber will be on hand for the 9:30 AM announcement on April 17. Together, McDonald, Thompson and the various Bravo executives will announce the full scope of the new Bravo programming at a press conference at District restaurant, at The Muse Hotel, located at 130 W. 46th St.
—By Murdoch McBride