Broadway Bares 15 Breaks Bank with $654,000: A New Record for BC/EFA Event

News   Broadway Bares 15 Breaks Bank with $654,000: A New Record for BC/EFA Event
 
The 15th annual Broadway Bares fundraiser — benefiting Broadway Cares/Equity Fights AIDS — raked in a record-breaking $654,000 at this year's June 19 presentations at the Roseland Ballroom.

Factors contributing to the victory — which surpassed last season's new record of $525,000 — included special VIP tickets for the midnight showing, a sizable ($75,000) MAC Viva Glam donation and a high intake ($22,000) from rotation (donations inserted into g-strings and whatnot), according to a production spokesperson.

Those numbers pale by comparison to Bares' first showing over a decade ago, when 7 dancers (this year 129 participated) including executive producer and 2005 Tony Award winner Jerry Mitchell raised $8,000 for the charity.

Directed by Denis Jones, this year's event featured, according to production notes, "naughty nurses, hot young orderlies, and enough flesh to make a plastic surgeon blush."

Subtitled Rxxx: Take Two and Call Me in the Morning, the annual fundraiser included appearances by Christina Applegate, Tim Curry, David Hyde Pierce, Jai Rodriguez, Bruce Vilanch, Dr. Ruth Westheimer, John Selya, Christopher Sieber and Cheyenne Jackson. The one-night-only event boasted live vocals by Shoshana Bean and Michael McElroy.

More Bares history: Over a decade ago, Mitchell, who once danced nearly naked on a drum in The Will Rogers Follies, found himself inspired to take it all off to raise money for Broadway Cares/Equity Fights AIDS, and Broadway Bares was born. Last season's competition — executive produced by Mitchell and directed by Jodi Moccia — brought in a whopping $525,000. Frozen's Swoosie Kurtz and 42nd Street's Shirley Jones and Patrick Cassidy were the evening's hosts. Broadway Cares/Equity Fights AIDS is the nation’s largest industry-based, nonprofit AIDS fundraising and grant-making organization. Since its founding in 1988 the organization has distributed over $100 million for services for people with AIDS, HIV or HIV-related illnesses. For more information, visit www.broadwaycares.org.

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