Broadway Box-Office Analysis, Aug. 24-30: A New Miss Turnstiles Brings a Boost to On the Town

News   Broadway Box-Office Analysis, Aug. 24-30: A New Miss Turnstiles Brings a Boost to On the Town
With the number of shows along the Rialto still standing at 24, Broadway showed a slight slip in altogether box office this past week, dropping less than a million from $22,457,929 to $21,736,746. Attendance was down roughly 5,000 to 206,895.

As many New Yorkers have headed out of town in late August, and the summer tourism season is drawing to a close, only two shows sold out their weeks: the oldie The Book of Mormon and the newbie Hamilton. The former collected 103.15% of its gross; the latter commanded 116.03%. The average ticket price at Hamilton was $144.62 and the average ticket price at Mormon was $163.69. No other shows did better in either department.

There was an astronomical box-office soar of On the Town, which recently welcomed prima ballerina Misty Copeland to its cast, winning some nice new reviews in the process. Monies increased an amazing $519,056 over the previous week, going from $395,379 to $914,434. Attendance was up 4,124. Houses were at 77% capacity, the musical’s best showing since its early days.

Hamilton also owned the second biggest box-office bump of the week. Its numbers climbed by $92,175 over the previous week. Only a few other shows saw increases at the till. Aladdin, The King and I, The Lion King, The Phantom of the Opera and Wicked all saw drops of $100,000 or more.

Mamma Mia!, soon to close out its run on Broadway, almost rang the bell last week. It saw 99.5% of its seats sold and garnered 84.66% of its possible gross.

For the first time in many weeks, Fun Home, the fresh Tony winner, did not completely sell out its week. It did manage to fill a very high 98.97% of its seats and raked in 88% of its box-office potential.

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