Broadway Box-Office Analysis, Aug. 3-9: Aladdin Must Have Wished to Break Another Record

News   Broadway Box-Office Analysis, Aug. 3-9: Aladdin Must Have Wished to Break Another Record Playbill's new weekly feature examines the box-office trends of the past week.

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A little show called Hamilton that everyone’s rooting for — because we all love an underdog, don’t we? — opened last week. Luckily, it was a slow week, so the scrappy little production got enough attention to merit capacity houses. However, box-office take slid by $235,653 from the previous week, bringing the percentage of the potential collection down from the usual 100%-plus showing to 94%.

The other sold-out attractions of the week included The Book of Mormon, The Lion King, Mamma Mia!, Fun Home and Aladdin. The attendance award went to Fun Home with 102.99% capacity. The box-office top mark, meanwhile, went to Wicked with 111.25%. Top average ticket price again went to The Lion King with $171.98 a ducat.

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Photo by Deen Van Meer

Aladdin set a new house record for a nine-performance week, grossing $2,078,163, the second-highest weekly gross on The Street, after The Lion King. The till tally climbed to the tune of $223,757 over the previous week. This was the eighth house record the show has set in its first 18 months.

Aladdin’s jump at the box office was the biggest of the week. Second place went to The Book of Mormon. Third unexpectedly went to Penn & Teller on Broadway, which rose by $117,428 over the previous week. Attendance was 93% capacity. It Shoulda Been You, the new musical comedy set during a wedding, closed this past week. The show got decent reviews, but was never a strong performer at the box office. For its final week on Broadway, 85% of its seats were occupied, and 50% of the potential monies were collected. It saw a jump of $61,823 at the box office over the previous week. (Broadway now has 26 shows on the boards.)

On the Town, which announced last week it would close, registered its usual weak numbers. It played to 58% capacity, and garnered only 26% of the possible box office.

Overall, box office was down across Broadway, to $26,416,631, a drop of more than $2 million from the previous week. Attendance was down by roughly 15,000. Box-office collections at this time last season stood at $25,926,516.

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