Broadway Box-Office Analysis: Even the World Series Can't Stop Al Pacino on Broadway

News   Broadway Box-Office Analysis: Even the World Series Can't Stop Al Pacino on Broadway It was a time of losses on Broadway last week. Overall box office fell from $27,391,967 to $22,819,827, a big drop, perhaps to be blamed on New Yorkers being occupied with watching the New York Mets participating in the World Series, which aired on four nights last week. Attendance on Broadway was down by 26,000.

Nearly every show took a hit, even stalwarts like The Book of Mormon, which dropped $106,454 at the box office. Other slides were similarly in the six-digit range. Hamilton being a rare exception, climbing $105,856 at the box office. It and Mormon were the only shows to play to capacity.

The new David Mamet-Al Pacino collaboration China Doll continues to do robust business at the Schoenfeld, where it is in previews. Houses were just below capacity, at 99%, and the gross was 111% of the possible. The average ticket price was $163.80, the highest number on The Street, beating out Hamilton, The Lion King and even The Book of Mormon, the usual victor in this respect.

Al Pacino
Al Pacino

The performance of Misery, the new Stephen King-derived play featuring the Broadway debut of Bruce Willis, was not as strong in its first full week of previews as it had been for its first four previews the previous week. The Broadhurst Theatre attraction filled 82% of its seats and the box office was 76% of the potential.

Three shows opened this past week. A.R. Gurney's comedy Sylvia, which unveiled itself to mixed reviews at the Cort, saw 73% capacity crowds and a mere 32% gross showing, likely partly due to the number of press performances. Therese Raquin, starring Keira Knightley, opened at Studio 54 to mixed-to-positive notices. Its box-office take was 42% of the possible and seats were 73% occupied. Finally, King Charles III, a British import, opened on Sunday at the Music Box. Houses were at 90% capacity and box-office take was 47% of the gross. Reviews were good; their effect will be seen next week.

Hand to God, the praised play at the Booth, continued to plummet in popularity. Only 37% percent of seats were sold last week. Gross is a meek 23%. The play is supposed to continue through early January. Also struggling is the equally praised revival of Spring Awakening, which saw only 51% capacity crowds and 29% of the gross last week.

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