Broadway Box-Office Analysis, Feb. 16-22: The New Shows on the Block Bring In Big Bucks

News   Broadway Box-Office Analysis, Feb. 16-22: The New Shows on the Block Bring In Big Bucks Playbill's new weekly feature examines the box-office trends of the past week.

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Broadway’s two new box office winners continued to win this past week, pulling in theatregoers and ducats aplenty. Larry David’s comedy Fish in the Dark had another sell-out week and collected 117% of the potential box office. The Helen Mirren starrer The Audience, meanwhile, in its first full week at the Schoenfeld, took in 103% of the possible gross, while audiences were at 99% mark.

Outgoing box office champ The Elephant Man had its final run last week at the Booth. True to form, it played to capacity crowds and raked in a whopping 125% of the possible gross — the highest such number of the week. The average ticket price that last week was $184.30 over seven performance, a number that bested the usual victor in that respect, The Book of Mormon, which had an average ticket cost of $177.11. (The play closed Saturday, Feb. 21, allowing star Bradley Cooper time to fly to the Oscar ceremony, where he was up for an award.)

Two other shows closed last week. The starry revival of Edward Albee’s A Delicate Balance — which started out strong when it began previewing, regularly selling out houses — ended its stay in weaker fashion, playing to seats that were 67% filled, and collecting 48% of the gross. Numbers were slightly lower during its last week, with monies taken in down nearly $60,000 and audience count down by almost 500.

The limited-run revival of You Can’t Take It With You also shuttered, as scheduled. The show was never a smash, despite good reviews, and numbers over the final week were not much different than what they had been for months. Houses were 65% full and the box-office take was 42% of the potential. The new revival of the musical On the Twentieth Century, with Kristin Chenoweth and Peter Gallagher, continued in previews at the American Airlines. The cast played before auditoriums that were 98% full and box-office collections were 50% of the gross.

Cabaret had its first week with new star, Sienna Miller, and did all right, performing for 93% capacity crowds and seeing a 78% showing at the box office — not quite the numbers previous star Emma Stone commanded, but give it time.

Sold-out performers this past week also included Aladdin, The Book of Mormon and Matilda the Musical, while Constellations and The Lion King almost made the mark.

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