Broadway Box Office Analysis, Feb. 9-15: Helen Mirren and Larry David Draw Standing Room Only Crowds

News   Broadway Box Office Analysis, Feb. 9-15: Helen Mirren and Larry David Draw Standing Room Only Crowds
 
Last week, Broadway got a super-hit in the form of Larry David’s new comedy Fish In the Dark, which began performances at the Cort Theatre. This week, it got another with Peter Morgan’s British import The Audience, starring Helen Mirren at Queen Elizabeth II.

Both clocked in comparably impressive box-office tallies. The Audience played to capacity-plus crowds in its first two previews at the Schoenfeld and took in 111.21% of its gross. Fish in the Dark, too, enjoyed full houses and then some, and collected 115.86% of its potential take. The latter raked in $21,704 more than in its first week, and improved its average ticket price a few bucks, climbing to $133.11. The Audience’s average ticket price was $153.22.

The other new entry on the Great White Way also performed well during its first week. The new revival of the musical On the Twentieth Century, at the American Airlines Theatre, ran before houses 97% full during the attraction’s first four previews, showing that star Kristin Chenoweth retains her Broadway draw. Box office was a less august 57% of the possible gross.

The revival of Cabaret had a boffo week, squeezing the most out of Emma Stone’s final week in the cast. Houses were at capacity, and the gross was a nice 96%. Average ticket price was $135.86. Next week, Sienna Miller takes over the role of Sally Bowles. Like Stone, Miller is currently starring in an Oscar-nominated film: “American Sniper.”

The new play Constellations continues to please at the Friedman, playing to just-under capacity auditoriums. Aladdin and The Lion King had healthy weeks, with similar all-but attendance numbers. The Elephant Man and The Book of Mormon, as usual, didn’t have a spare seat in the house.

The Idina Menzel musical If/Then did better in its second week since its hiatus at the Richard Rodgers. Last week, 70% of the seats were occupied, and the gross was just 44% of the potential. This week, those figures were 83% and 53%, a nice little climb. It’s Only a Play’s glory days appear to be in the past. The show, now starring Martin Short, commanded houses only 66% full, and took in 46% of the gross at the Jacobs.

Overall, box office income was $22,494,432, a healthy jump from $18,766,304 last week. Attendance was up roughly 15,000 to 203,695 across 28 shows.

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