Broadway Box-Office Analysis: July 4-10

Box Office   Broadway Box-Office Analysis: July 4-10 Hamilton, which bid farewell to Lin-Manuel Miranda and others last week, was immune to the overall box-office slide across Broadway.
Leslie Odom Jr., Daveed Diggs, Lin-Manuel Miranda, Christopher Jackson and Renee Elise Goldsberry
Leslie Odom Jr., Daveed Diggs, Lin-Manuel Miranda, Christopher Jackson and Renee Elise Goldsberry Joan Marcus

While retaining the same number of shows as the previous week—29—Broadway as a whole took a slide for the second week running, this time suffering from the tale end of the Independence Day weekend rather than the front end. Overall attendance dropped from 253,969 to 235,573, and cumulative box office declined from $26,033,649 to $24,862,657.

Just the Numbers: View Complete Broadway Grosses for the week ending July 10.

Broadway suffered the slump together, with only five shows seeing an increase at the box office. One of those show was, of course, Hamilton, which experienced a very special week last week. Creator and star Lin-Manuel Miranda gave his final performance as the “founding father without a father” on July 9. He, along with Phillipa Soo, Leslie Odom, Jr. and Ariana DeBose took their final bow at the Richard Rodgers.

Total Hamilton gross for the week topped the $2 million mark, settling in at $2,053,263—$30,473 more than the week previous. Average ticket price for Hamilton was a whopping $190.95. The price of a ducat to the smash show has been hovering around $188 ever since Miranda announced he would leave July 9; prior to that it averaged in the $170-$180 range. In that same time period, the musical has brought in more than $2 million every week. (The Lion King nonetheless had the biggest take of the week, with $2,255,572, which was up $91,274 from the previous week.)

The coming week will be the first to feature the new Hamilton lead, Javier Muñoz, as well as new actors in the central roles of Eliza Hamilton and Aaron Burr. The change in cast will likely not have a major effect on attendance or box office. The show remains in high demand, and tickets for the next few months were bought some time ago. But figures such at the weekly gross and the average ticket price may drop, as ticket buyers choose not to dole out as much money for a show absent of the now world-famous Miranda.

The throngs turned out for the final week of the critically acclaimed Roundabout Theatre Revival of She Loves Me at Studio 54. Box-office collections went up $88,027 and attendance rose as well. That led to 99 percent capacity houses and a take of 79 percent of the gross.

Wicked, Paramour, and Chicago all suffered six-figure losses at the till last week. Beautiful and Finding Neverland came close, losing more than $90,000 in ground.

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