Broadway Box-Office Analysis, July 8-14, 2013

News   Broadway Box-Office Analysis, July 8-14, 2013
Playbill's newest weekly feature examines the box-office trends of the past week.


Alan Cumming
Alan Cumming Photo by Jeremy Daniel

Broadway grosses were up this week by a few hundred thousand dollars, jumping from $22,845,376 to $23,190,352. But that is likely due to there being two additional shows on the boards to replace the departing Lucky Guy. Forever Tango opened at the Walter Kerr for a summer stay through Sept. 15, and the Longacre welcomed the new musical comedy First Date.

The former took in $300,253, playing to auditoriums at nearly 83% capacity, while the latter did not fare badly for a newcomer in previews, collecting $408,245 and playing to 91% capacity.

Alan Cumming's Macbeth, playing its final week on Broadway, drew a last-chance bump in trade. It earned $389,845, a $100,000 leap over last week, and played to houses that were 80% full.

Tony winner Kinky Boots continued to show strongly, commanding an average ticket price of $136.59, grossing $1,567,997 and playing to sold-out crowds. Other full-capacity entertainment included Matilda, Motown: The Musical, Newsies, Pippin and The Book of Mormon. The ever-popular Wicked missed that mark this week, playing to 92% capacity — though that was spread out over nine performances. Its average ticket price was $132.39, about a half a sawbuck less than Kinky Boots.

Jersey Boys, while still a popular favorite, is not the sought-after, sold-out hit it once was. Attendance this summer has hovered in the mid-80s, and the average ticket price is somewhere below $100. The least-attended plays this week were the tepidly performing Nathan Lane vehicle The Nance, playing to 57% capacity audiences and The Trip to Bountiful, at 55%.

Overall, numbers were down from this week last year, both in attendance and box office — despite the fact that the average ticket price is nearly $10 greater this year — owing likely to the fact that playing weeks this season have numbered 176 as opposed to last season's 224.

Today’s Most Popular News:

Blocking belongs
on the stage,
not on websites.

Our website is made possible by
displaying online advertisements to our visitors.

Please consider supporting us by
whitelisting with your ad blocker.
Thank you!