Broadway Box-Office Analysis, March 23-29: Something Rotten! Packs the St. James

News   Broadway Box-Office Analysis, March 23-29: Something Rotten! Packs the St. James
 
The new musical Finding Neverland, which began previews last week, had another good outing this week. The week before last it took in more that $1 million at the box office. This past week, it did even better, bringing in $1,046,994. That constituted 72% of the possible gross. Attendance was up 751 to 11,211 at the Lunt-Fontanne, and houses were filled to the tune of 95%.

Four new shows said hello to Broadway this week. The best showing, somewhat surprisingly, was made by Fun Home, the challenging new musical that was previously a hit Off-Broadway. It sold out its four previews at Circle in the Square, taking in 59% of its potential box office. Only slightly behind Fun Home in terms of attendance was the new musical comedy Something Rotten!, which filled 99% of its seats. In terms of box office, it did better, collecting 69% of the gross. A nice start for both shows, both of which are trading mainly on their titles, not stars.

The Visit, the John Kander-Fred Ebb-Terrence McNally musical, has a star — a big one: Chita Rivera. Its first five previews at the Lyceum played to houses 80% full. The gross was a mere 35%. Finally, Doctor Zhivago, the fourth new show, performed to auditoriums that were 89% full and garnered 60% of its box office over three previews at the Broadway Theatre.

Wolf Hall, the ambitious two-part production about Henry VIII, improved its showing at the Winter Garden this past week. It collected 64% of the possible box office and seated 80% capacity crowds. Gigi, also in its second week, stayed roughly static, commanding houses that were 78% full, though it took in only 41% of the gross, a drop from last week. It Shoulda Been You, the new musical at the Brooks Atkinson, slid in both areas, selling 79% of its seats over six previews and taking in only 35% of its potential monies.

Of the other shows still in previews, David Hare’s Skylight sold 97% of its tickets, the new play Hand to God sold 86% and the musical An American in Paris sold 92%. All three showed improvement over the previous week.

The sold-out attractions of the week not yet mentioned above included Aladdin, Fish in the Dark, The Audience, The Book of Mormon, Matilda the Musical and The King and I.

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