Broadway Box Office Analysis: May 23-29

Box Office   Broadway Box Office Analysis: May 23-29
 
An Act of God is off to a good start, Hamilton looks set to beat its own records and School of Rock’s totals shoot upwards.
An Act of God Sean Hayes HR

The Broadway show count increased from 36 to 37 this past week, but the cumulative gross dropped slightly, from $28,842,986 to $28,706,806. Attendance also dropped slightly from 296,638 to 296,350.

The new addition was the return of the comedy An Act of God, which was a hit last summer with star Jim Parsons. This summer the man playing the Heavenly Father is another actor with a television comedy pedigree, Sean Hayes. In his first two previews, Hayes started strong, bringing in 64 percent of the possible gross, and filling 94 percent of the seats at the Booth. The next two weeks will offer more solid proof as to whether Hayes is as strong a draw at Parsons was.

Paramour, which opened this past week, continued to show its appeal among theatregoers, playing to 91 percent capacity and drawing in 62 percent of its potential gross.

The popular new musical Waitress hit the million dollar mark for weekly gross ticket sales for the first time this past week, grossed $1,001,427. It also topped its previous week’s gross for the fourth week in a row. Whatever happens to this show at Tony time, its unlikely it will have any negative effect of the box office. The Jessie Mueller vehicle seems on solid footing to coast through the summer months.

In its final week, the short-lived new musical Tuck Everlasting got a nice bump, taking in $85,155 more than it had the previous week, bringing the total income to $410,516, which constituted 86 percent capacity, but only 37 percent of the gross.

Hamilton is accustomed to clocking in the best gross percentage of the week. Commonly, it’s somewhere north of 130 percent. This week, however, it bested itself, registering 144 percent of the gross. This made be a harbinger of a record-breaking summer, where the smash musical gets in the habit of topping its own personal bests.

School of Rock got one of its periodic bursts of energy this past week, its box office total leaping up an impressive $151,531, leaving it at the million-plus level. Houses were at 94 percent capacity.

The announcement that American Psycho would close on June 5 seemed to put a damper on box office at the Schoenfeld. Monies dropped a considerable $124,989 to $440,118. However, look for a rebidding next week and ticket-buyers take advantage of their last chance to attend the new musical.

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