Broadway Box-Office Analysis, May 4-10: Jim Parsons' Act of God Draws Crowds

News   Broadway Box-Office Analysis, May 4-10: Jim Parsons' Act of God Draws Crowds
 
Playbill.com examines the box-office trends of the past week.

An Act of God, the new play starring "The Big Bang Theory" star Jim Parsons, arrived in town last week, playing four previews at Studio 54. Parsons showed himself a decent draw, playing to 92% capacity and bringing in 91% of the possible gross. Average ticket price was $129.04—not too far below the average ticket price commanded by super-hits Fish in the Dark and The Audience. Not a bad start.

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Doctor Zhivago, the megamusical that got mega-bad reviews, read the writing in the snow and decided to close up shop. Its final week at the Broadway Theatre played to a decent-enough 73% capacity, and collected 45% of the potential box office. There were actually several shows that did worse, percentage wise, than Zhivago at the box office, including It Shoulda Been You (41%), Gigi (32%), The Visit (27%) and On the Town (23%).

Sellout shows weren’t many. They included the usual The Book of Mormon, The King and I, Fish in the Dark and The Audience. Also in the group, however, was the adventurous Off-Broadway transfer Fun Home, which played at 101.34%. Box office was 77% of the possible take. (Aladdin just missed capacity, running at 99.87%.)

The Lion King played only seven performances last week, leading to a lesser gross of $1,701,798, down $206,501 from the previous week. (ESPN bought out one performance.)

The biggest box-office jump last week belongs to the revival of It’s Only a Play, which surged to the tune of $110,070, bringing attendance to 81% capacity and gross to 69%. The largest increase for a musical was taken by the increasingly popular An American in Paris, which earned $78,587 more than last week. There was one less show this past week than before—34 as opposed to 35. Yet, overall gross was $26,460,109, which is nearly $200,000 more than the previous week. Attendance was down a few thousand to 263,268. The gross for the season to date is $1,307,825,393, which is $200,000,000 more than last season at this time. Playing weeks for the two seasons are 1,560 and 1,425 respectively.

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