Broadway Box Office Analysis, Nov. 17-23: A Honeymoon Begins on Broadway and The River Almost Overflows

News   Broadway Box Office Analysis, Nov. 17-23: A Honeymoon Begins on Broadway and The River Almost Overflows
Playbill's new weekly feature examines the box-office trends of the past week.


Overall Broadway box office in the week preceding Thanksgiving week was basically steady. The previous week, overall gross was $26,438,028. This last week, it was $26,699,450, a slight uptick, owing probably to the addition of one new show, making for a total of 36 attractions on the boards. That new show was the Jason Robert Brown musical Honeymoon in Vegas, based on the movie of the same name. Over seven previews at the Nederlander, the new title, with headliner in Tony Danza, played to just 65% capacity and took in 37% of its potential gross.

The Country House, the new drama by Donald Margulies, starring Blythe Danner, had its final week at the Friedman. Houses were 66% full and gross was 27% for this play, which received mixed reviews and was never a power at the box office during its run.

Still in previews of the new production of The Elephant Man, starring Bradley Cooper, and it's still doing gangbusters. Houses were sold out as usual, and the box-office draw was 108% of the potential. The River, starring Hugh Jackman, too, remained strong, with capacity crowds and 101% at the box office.

The new production of Side Show opened Nov. 17. Perhaps owing to the number of press seats, box office at the Eugene O’Neill was down a bit. Seats were 71% full, and the gross was 41% of the possible take. Also opening was the new revival of Edward Albee’s A Delicate Balance. Again, press seats led to a sizeable decline of just over $100,000 in box-office dollars, as collections stood at 83% of the potential.

Most shows showed a dip in attendance and box office last week. One exception was Cabaret, which seems to be doing well with its new leading leady, Emma Stone. Box office was up $130,000 from last week, and attendance climbed by 600 ticketbuyers. Houses were packed to the tune of 94% capacity.

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