Broadway Box-Office Analysis, Nov. 24-30: A Delicate Balance is Disrupted While Aladdin and Matilda Draw Crowds

News   Broadway Box-Office Analysis, Nov. 24-30: A Delicate Balance is Disrupted While Aladdin and Matilda Draw Crowds
 
Playbill's new weekly feature examines the box-office trends of the past week.

*

The Broadway League was crowing that week 27 of the current Broadway season, which ended Nov. 30, was the highest-grossing and best-attended Thanksgiving week on Broadway in recorded history.

The total gross for this past week was $34,121,642 (an increase of $2.6 million from last season) and total attendance was 284,569 (an increase of 23,513 from last season).

It was also a vast increase over last week’s numbers. Total box office was $34,121,642, a jump of nearly $8 million. Attendance rose more than 20,000 to 284,569. The number of shows on the board over the two-week period was steady at 36 — four more shows at this week last year.

The Illusionists – Witness The Impossible, a touring magic show featuring several different magicians, began previews this week and did quite well for itself. Seven performances at the Marriott Marquis Theatre grossed $1,048,858 — 76% of the possible box-office take — and played to 89% capacity houses. The announcement last week that Sting would join the cast of his own musical The Last Ship beginning Dec. 9 had a sanguine effect on the box office at the Neil Simon. The musical collected in excess of a million dollars. For the time being, though, performances played to houses just under 60% full, and box office stood at 37%.

The Elephant Man, starring Bradley Cooper, continued to slay the box office at the Booth, running before full houses and earning 109% of its potential gross. The River, with Hugh Jackman, at Circle in the Square, did similar business, collecting 104% of its gross and also commanding capacity crowds.

For the second week in a row, the hit comedy It’s Only a Play, starring Nathan Lane and Matthew Broderick, played to less-than-full houses, marking a change from the production’s early months, when every show was sold out. Still, the Terrence McNally play ran to a not-too-shabby 94% capacity and drew 102% of its possible gross.

The starry revival of Edward Albee’s A Delicate Balance, running at the Golden, took a slide, dropping $61,539 at the box office, compared to last week, and drawing 706 fewer ticket buyers. Houses overall stood at 88%. During its preview period, the drama had enjoyed sold-out weeks.

The long-running musicals Aladdin and Matilda the Musical returned to strength this week, again playing to filled auditoriums. Cabaret, with its new star Emma Stone, ranked just below them, at 99% capacity.

Honeymoon in Vegas, the new Jason Robert Brown musical in previews, has yet to drum up much interest among theatregoers. Houses were 55% full and box-office gross was a mere 31%. But Cinderella, now in its final weeks, is proving itself a good holiday draw, running before seats that are 94% full.

Today’s Most Popular News:
 X

Blocking belongs
on the stage,
not on websites.

Our website is made possible by
displaying online advertisements to our visitors.

Please consider supporting us by
whitelisting playbill.com with your ad blocker.
Thank you!