Broadway Box-Office Analysis, Sept. 22-28: Audiences Flock to The Country House, While Love Letters Doesn't Draw a Crowd

News   Broadway Box-Office Analysis, Sept. 22-28: Audiences Flock to The Country House, While Love Letters Doesn't Draw a Crowd Playbill's new weekly feature examines the box-office trends of the past week.

Disgraced, the Ayad Akhtar drama, arrived at the Lyceum Theatre this week with a pair of previews. It performed before houses 86% full and took in about half of its potential box office. With its inclusion, Broadway can now boast seven straight plays. The revival of You Can't It With You opened to sunny reviews Sept. 28. In the week of previews leading up to that unveiling, it ran to 86% capacity, but collected only 39% of its potential gross. (That low figure likely owed something to the week being filled with press nights.) Whether the reviews have an impact should be shown with next week's numbers.

Other plays still in previews included The Country House by Donald Margulies, running at 95% capacity; The Curious Incident of the Dog in the Night-Time, still performing impressively at 99% capacity; It's Only a Play, again doing sell-out business at the Schoenfeld; and the new revival of On the Town, putting theatregoers in seats to the tune of 70%.

The box office on the latter stood at a lowly 29%, the second lowest gross on Broadway last week. The lowest was Love Letters at 20%. The Gurney play also boasted the lowest attendance, at 39%, perhaps indicating that ticketbuyers are hesitating at shelling out Broadway prices for what they perceive as a small-scale show in terms of cast and settings.

This Is Our Youth, the well-reviewed Kenneth Lonergan play at the Cort, continued to struggle. Its houses were only 61% full last week, and the collected ducats constituted just 51% of the possible. Average ticket price was $76.89.

Overall, Broadway theatres collected $22,181,013, which was fairly consistent with last week's numbers. attendance was up slightly, to 228,051. The number of show increased by one, to 30. The monies earned during the season to date are $461,110,038, more than $60 million more than last season at this time. This season, however, has enjoyed 84 more playing weeks than 2013-14.

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