Broadway Box-Office Analysis, Sept. 29-Oct. 5: Disgraced Off to a Strong Start While The Country House's Numbers Drop

News   Broadway Box-Office Analysis, Sept. 29-Oct. 5: Disgraced Off to a Strong Start While The Country House's Numbers Drop Playbill's new weekly feature examines the box-office trends of the past week.

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The new revival of You Can't Take It With You, which opened to praising reviews last week, saw an increase at the box office of nearly $200,000. Still, that brought attendance at the Longacre only to 82% (less than last week), and box-office take to 57% of the gross. Some of that change, on both sides, may have to do with last week's seats being replete with comps. The weeks to come will show whether the producers have a hit on their hands. The other opening of last week was Donald Margulies' The Country House, which collected only mixed reviews. Attendance and box office were slightly down at the Friedman this week, but houses were still at 92%, even if box office stood at a lowly 38%.

Disgraced, the Ayad Akhtar drama, had a nice start at the Lyceum Theatre last week when a pair of previews performed before houses 86% full. A full week of previews saw that number dive to 72%. Ducats collected at the box office were 42% of the potential.

Perhaps owing the the Yom Kippur holiday (which fell on Friday and Saturday), this wasn't a booming week on Broadway. Overall box office was $23,249,657. That figure was a million and change above last week, but that's only because there were two additional shows playing the boards: 32 instead of 30. Long-standing shows suffered. Matilda the Musical's nights were only 72% filled; Pippin sold only 65% of its seats; and If/Then fell to 76%.

Only three plays sold out: Beautiful: The Carole King Musical, Lady Day at Emerson's Bar and Grill and The Book of Mormon. The new attractions of the week were Sting's musical The Last Ship and the new revival of Tom Stoppard's The Real Thing. The latter played to 90%-full houses at the American Airlines Theatre over five previews. The former — the much less-known entity, despite Sting's name being attached — did a full week of previews to seats that were 72% occupied. Box-office take for Ship was 49%.

The Curious Incident of the Dog in the Night-Time continued to do well at the Barrymore, nearly selling out. Very likely, demand for tickets will only increase in the wake of the great notices the show received upon opening Oct. 5.

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