Broadway Box Office Analysis: Soaring Numbers Has Broadway Thanking Goodness for Thanksgiving!

News   Broadway Box Office Analysis: Soaring Numbers Has Broadway Thanking Goodness for Thanksgiving!
 
Broadway rebounded in a big way at the box office over the holiday weekend, with most shows posting improvements.

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Broadway rebounded in a big way over Thanksgiving weekend. The 38 shows on the boards took in a combined $33,851,352. That was nearly $8 million higher than the previous week’s total. Attendance was up by nearly 20,000, for a total of 288,018. Average paid admission was $117.53, more than $17 above the previous week’s number.

Whereas most shows showed a slide in the week before last, a healthy increase — often in the six-figure range — was more the norm this time around. Long-runners The Lion King, Wicked and Aladdin all posted breathtaking numbers. Aladdin took in $699,502 more at the till than the previous week, soaring to a $2,048,348 box-office total.

The Lion King’s box office collections jumped by $723,998, for a total of $2,436,498. Wicked had the best increase of the week. It raked in $782,716 more than it had the week before, making for a weekly number of $2,290,873. (Fiddler on the Roof also shows a surge to the tune of $731,657, but that was due to having played its first full week of previews at the Broadway Theatre. The previous week it only performed four previews.) Other shows that registered a six-figure leap included The Phantom of the Opera ($382,555), The King and I ($306,445), The Illusionist ($220,500), The Gin Game ($119,114), The Curious Incident of the Dog in the Night-Time ($166,586), The Book of Mormon ($368,249), Something Rotten! ($272,419), The School of Rock ($567,539), Matilda ($475,380), Les Misérables ($246,570), Kinky Boots ($135,260), Jersey Boys ($191,780), Hamilton ($383,123), Fun Home ($190,908), Finding Neverland ($317,109), Chicago ($152,485), and An American in Paris ($122,704).

As in recent weeks, the only sell-out attractions were Hamilton and The Book of Mormon, though The Lion King and Aladdin were mighty close.

China Doll, the new David Mamet play, played only four previews last week, resulting in a $331,714 drop at the box office. Houses were 96 percent capacity nonetheless.

Hamilton pulled in an impressive 137 percent of its potential box office, a number no other show approached. It’s total take was $1,833,886 and the average ticket price was $170.77.

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