For 25 years, M∙A∙C Cosmetics has been at the forefront of the HIV/AIDS fight with its groundbreaking M∙A∙C VIVA GLAM campaign, which donates all proceeds from VIVA GLAM products to the M∙A∙C AIDS Fund in support of organizations dedicated to serving people living with or affected by HIV/AIDS.
And in that same period of time, the iconic brand has worked hand-in-hand with the Broadway community on iconic shows, including The Lion King, Wicked, The Cher Show and Kiss Me, Kate.
Over the years, M∙A∙C has become as integral to Broadway as the shows themselves. After all, it’s M∙A∙C products that are responsible for painting Elphaba green every night and morphing hard-working actors into the animals of an African savanna. They turned actors into angels for Angels in America, transformed Santino Fontana into Michael Dorsey and
then Michael Dorsey into Dorothy Michaels in Tootsie, and have given glamour and glitz to musicals and plays for almost three decades.
But the brand’s involvement with Broadway doesn’t start and stop in the dressing room. A longtime supporter of Broadway Cares/Equity Fights AIDS, M∙A∙C has been on the frontline of LGBTQ+ issues for decades. Since 1994, the M∙A∙C AIDS Fund has raised nearly $500 million in the global fight against HIV/AIDS. Now, it’s getting a makeover with the new title of the M∙A∙C VIVA GLAM Fund.
The M∙A∙C VIVA GLAM Fund will broaden its scope by expanding its focus to support healthy futures and equal rights for women, girls and the LGBTQ communities — while continuing to serve those living with HIV/AIDS.
And although looking like Elphaba or Simba might be a bit of a stretch in your day-to-day life, you can bring home a bit of M∙A∙C-Broadway glamour for yourself today with VIVA GLAM II Lipstick, VIVA GLAM III Lipstick and a new, limited-edition VIVA GLAM 25 Lipstick in the original brownish-red VIVA GLAM I shade. Every cent from the products will be donated to the M∙A∙C VIVA GLAM Fund.
To learn more about the M∙A∙C VIVA GLAM Fund, visit maccosmetics.com and pick up a limited-edition lipstick at a store near you!