For the first time, the annual free event will encompass all of 44th Street between Seventh and Eighth Avenues, and will stretch across Broadway into Times Square, filling the wide pedestrian plaza between 43rd and 44th Streets.
Grand auction items are now open for pre-bidding on BroadwayCares.org and include:
- Walk-on roles and backstage experiences at Jersey Boys, The Lion King, Mamma Mia!, Memphis, The Phantom of the Opera, Rock of Ages, Sister Act and Wicked
- VIP visits to the sets of TV's Emmy-winning comedy "Modern Family," hit drama "NCIS: LA" and the legendary "Saturday Night Live"
- One-of-kind show memorabilia signed by Hugh Jackman, Angela Lansbury, Laura Linney, Bebe Neuwirth, Hal Prince, Daniel Radcliffe, Chita Rivera and more. Musical phrases written by and signed by Stephen Schwartz, Stephen Sondheim, Robert Lopez, Billie Joe Armstrong, Duncan Sheik and Steven Sater
Hourly silent auctions will precede the live grand auction, which starts at 4:30 PM. Online pre-bidding will end Sept. 24.
The Celebrity Autograph Table, which offers fans the opportunity to get autographs and pose for pictures with their favorite stars from Broadway and Off-Broadway in exchange for donations to Broadway Cares, will feature members from Anything Goes, The Book of Mormon, Follies and Priscilla Queen of the Desert, among others. Specific stars will be announced starting Sept. 12 on broadwaycares.org, Twitter and Facebook.
Tables from Broadway's most popular shows will also set up shop where fans can purchase items such as cast recordings, signed show posters and Playbills, rare costume sketches, props and special gifts. Among the Broadway shows scheduled to have tables are The Addams Family, Anything Goes, The Book of Mormon, Follies, How to Succeed in Business Without Really Trying, The Lion King, Mamma Mia!, Mary Poppins, The Phantom of the Opera, Priscilla Queen of the Desert, Rock of Ages, Sister Act, Spider-Man: Turn Off the Dark, Wicked and Cirque Du Soleil’s Zarkana.
The 25th Annual Broadway Flea Market & Grand Auction is sponsored by United Airlines and The New York Times.
Last year, the 24th Annual Broadway Flea Market & Grand Auction raised $476,917, bringing the event's 24-year total to $8,638,669.
Broadway Cares/Equity Fights AIDS is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised more than $195 million for essential services for people with AIDS and other critical illnesses across the United States.
BC/EFA awards annual grants to more than 400 AIDS and family service organizations nationwide and is the major supporter of seven programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative and the Al Hirschfeld Free Health Clinic.
For more information, visit www.broadwaycares.org.