Broadway Musical Allegiance Rolls Out Digital Lottery and Rush Ticket Policy

News   Broadway Musical Allegiance Rolls Out Digital Lottery and Rush Ticket Policy
 
Sing Out, Louise! Productions and ATA have announced a digital lottery and the rush ticket policy, in effect as of Oct. 16, for the new American musical Allegiance, which is currently in previews prior to an official opening Nov. 8 at Broadway's Longacre Theatre.
Salonga with Telly Leung in <i>Allegiance</i>
Salonga with Telly Leung in Allegiance Photo by Henry DiRocco

The show, which stars Lea Salonga, George Takei and Telly Leung, has implemented a digital lottery for $39 seats available each day via allegiancemusical.com/lottery. Entries can be submitted the day of the preferred performance, either by 11 AM for matinees or 3 PM for evening performances. Winners will be notified via email or text, depending on what they select during the entry process, and winners may purchase up to two tickets which will be held at the box office.

Allegiance also offers a limited number of $39 rush tickets for patrons 35 years old and under for each performance beginning at the opening of the box office each day. There will be a limit of two tickets per customer. Cash or credit cards will be accepted for all lottery and rush tickets, and seat locations will vary depending on availability.

A "Visceral" Reaction from Lea Salonga's Grandmother-in-Law Was Why She Couldn't Say No to Allegiance

The Allegiance Digital Lottery is powered by Shubert Ticketing and marks the launch of the new Telecharge Digital Lottery platform which provides theatre-goers access to affordable tickets through multiple social media networks. Performances of Allegiance began at the Longacre Theatre (220 West 48th Street) on Oct. 6. Opening night has been set for Nov. 8.

The new musical, which is billed as the "vibrant and unforgettable story of one family's resilience in the face of seemingly-insurmountable odds," marks the return of Broadway favorite Lea Salonga, a Tony and Olivier winner for her work in Miss Saigon. The production also boasts the Main Stem debut of "Star Trek" icon George Takei, whose life inspired the new musical. The cast also features Broadway and "Glee" star Telly Leung.

Allegiance has a book by Marc Acito, Jay Kuo and Lorenzo Thione with music and lyrics by Kuo. Olivier Award nominee Stafford Arima directs in his Broadway debut. Andrew Palermo serves as choreographer.

The complete cast comprises Takei as Sam Kimura/Ojii San, Salonga as Kei Kimura, Leung as Sammy Kimura, Katie Rose Clarke as Hannah Campbell, Michael K. Lee as Frankie Suzuki, Christopheren Nomura as Tatsuo Kimura and Greg Watanabe as Mike Masaoka with Aaron J. Albano, Belinda Allyn, Marcus Choi, Janelle Dote, Dan Horn, Owen  Johnston, Darren Lee, Manna Nichols, Rumi Oyama, Catherine Ricafort, Momoko Sugai, Kevin Munhall, Sam Tanabe, Elena Wang, Scott Watanabe and Tony winner Scott Wise.

Allegiance, according to press notes, "illuminates one of American history’s lesser known chapters as it tells the story of Sam Kimura (Takei), transported back nearly six decades to when his younger self (Leung) and his sister Kei (Salonga) fought to stay connected to their heritage, their family, and themselves after Japanese Americans were wrongfully imprisoned during World War II. An epic story told with great intimacy, Allegiance explores the ties that bind us, the struggle to persevere, and the overwhelming power of forgiveness and, most especially, love."

Lynn Shankel is musical supervisor and also provides arrangements and orchestrations. Laura Bergquist serves as musical director. Scenic design is by Tony Award winner Donyale Werle with costume design by Tony Award nominee Alejo Vietti, lighting design by Tony Award winner Howell Binkley, sound design by Tony Award nominee Kai Harada and hair and wig design by Charles G. LaPointe. Projection design is by Darrel Maloney. Casting is by Telsey + Company/Craig Burns, C.S.A.

Allegiance had its world premiere in a record-breaking engagement at the Old Globe Theatre in San Diego in 2012.

The Longacre Theatre is located at 220 West 48th Street. For more information visit AllegianceMusical.com.

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