The petition, entitled "Keep Broadway on Record," is urging major record companies to continue to record Broadway cast albums. The petition can be found at www.StageSpace.com, a website owned by Populist Productions, LLC. A note posted on the website explains the genesis of the petition: "For decades, almost every Broadway musical has left behind a permanent legacy – the Original Cast Recording. For many theater lovers, cast recordings have been the bridge to Broadway, giving the listener a glimpse of a first class production, no matter what the actual distance to New York. And although shows open and close, the cast recordings have remained, documenting the evolving history of musical theater and inspiring new generations of theater lovers across the world. But Original Cast Recordings are on the verge of extinction. More and more record executives consider cast recordings a waste of time and money, and have made it clear that the days of recording Broadway shows are numbered. Robert Hurwitz, president of Nonesuch Records, told a journalist in March 2004 that he will now be recording only two musical theater composers — Stephen Sondheim and Adam Guettel. We cannot let the cast album die. . . . Stand up for Broadway Cast Recordings – sign your name to the petition and help save the future of musical theater."
In a statement Populist Productions LLC President Ryan Davis said, "This petition has taken on a life of its own. It's still growing, with no end in sight. I've actually had people forward the petition back to me, not knowing that I helped put it together. It's really incredible."
The petition will be forwarded to the respective record companies in September.