Broadway's 2010 First Quarter Box Office Beats 2009 Stats

News   Broadway's 2010 First Quarter Box Office Beats 2009 Stats
 
Broadway's overall box office and attendance for the first quarter of 2010 showed an improvement over the same period in 2009, The Broadway League reported on April 1.

The box office gross Jan. 3-March 29, 2010, was $228,529,254, up more than $9.5 million from the $218,972,954 reported in 2009. Despite snowstorms that disrupted traffic since January, gross was up 4.4 percent and attendance was up 1.7 percent.

For the record, total attendance for the first quarter of 2009 was 2,702,691 compared to 2010's 2,749,694.

Charlotte St. Martin, executive director of the industry group The Broadway League, said, "Mother Nature's numerous snowstorms caused the Great White Way to literally turn white quite a bit this winter, but Broadway still managed to be resilient during the toughest quarter of the year," said. "To truly gage the health of our industry, one can't just examine a few shows or a few separate weeks — it is more accurate to look at the collective data industry-wide."

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