The highly anticipated stage adaptation of Frozen has shared its official artwork. Take a look below at the animated reveal, shared by the production on Instagram August 4.
The focal point of the logo is, fittingly, a snowflake, but much like Queen Elsa herself, there’s more to it than what immediately meets the eye. Look out for various silhouettes hidden in the “frozen fractal,” from a familiar woman with a braid to two women in profile.
“A lot of audiences enjoy a secondary reveal. It’s almost like a magic trick,” said London artist Olly Moss, who created the design for the Broadway advertising agency Serino/Coyne, to the New York Times.
Frozen kicks off at the Denver Center for the Performing Arts August 17 before heading to Broadway’s St. James Theatre in spring 2018. Broadway alums Caissie Levy and Patti Murin take on the roles of royal siblings Elsa and Anna, respectively.
With new artwork comes new material; the musical will boast a score from Oscar-winning partners Kristen Anderson-Lopez and Robert Lopez that expands beyond the songs heard in the 2013 animated feature.