Bway Celebrates Sixth Annual Kids' Night, March 12

News   Bway Celebrates Sixth Annual Kids' Night, March 12 Conceived in 1996 by the Theatre Development Fund (TDF) and the League of American Theatres and Producers, "Kids' Night on Broadway" has since helped introduce more than 150,000 young people (ages 6-18) to the "magic of live theatre" by making it "accessible to a new generation of theatregoers." The program makes one free child's ticket available with every full-price adult ticket to participating Broadway shows in 20 major national markets.

Conceived in 1996 by the Theatre Development Fund (TDF) and the League of American Theatres and Producers, "Kids' Night on Broadway" has since helped introduce more than 150,000 young people (ages 6-18) to the "magic of live theatre" by making it "accessible to a new generation of theatregoers." The program makes one free child's ticket available with every full-price adult ticket to participating Broadway shows in 20 major national markets.

This year, the event will take place March 12 at Toys "R" Us in Times Square (44th Street and Broadway). For tickets, on sale through Feb. 17, call (212) 239-6200. For more information call (888) Broadway or check out the Kids' Night website at www.kidsnightonbroadway.com.

Other related special offers include kids (age 18 and under) getting to dine free at more than two dozen theatre-district restaurants, participants receiving a special souvenir Playbill. Among the shows participating are Metamorphoses, One Mo' Time, The Crucible, Noises Off, Oklahoma! and Mamma Mia!.

The event also includes a one-day meet-and-greet where children and their families can participate in special interactive activities, such as "Behind the Scenes on Bway," makeup design, "Broadway Karaoke" and "Autograph Alley." According to a spokesperson at the League of American Theatres and Producers, casts from some shows will also perform live, though it's not yet known which shows will do so. Hosts and a celebrity spokesperson are also being sought.

Last year, country music star Reba McEntire (Annie Get Your Gun) served as the spokesperson for the event, sponsored by the League and the Theatre Development Fund. —By David Lefkowitz