Graff will pen the script for the untitled project, which according to the CW, "is set in the ever-evolving world of music, entertainment and social media. It chronicles the rise of Gary Graham, a brilliant young manager with the talent and ambition to shake up the industry, which is a world gone viral: where stars are minted overnight, relationships are constantly tested and careers can be made or crushed with one perfectly placed phone call. Will he manage to stay true to himself while outmaneuvering the roadblocks put in place by clients, lovers and colleagues? It's a fine line."
The series will include original songs and is expected to feature cameos from major pop-culture figures.
Graff and Braun will executive produce for Warner Brothers Television, along with Tony Krantz, Drew Comins and Danny Rose.
As an actor, Graff was Tony-nominated for his performance in Baby. He is the writer-director of the musical film "Camp" and also directed "Joyful Noise."