Craymer, according to a Jan. 21 press announcement, has reached an agreement with Simon Fuller’s XIX company, The Spice Girls and Universal Music to create a new musical that is currently titled Viva Forever. A creative team has yet to be announced.
The production team, according to press notes, will "harness the distinct personality of The Spice Girls to create a musical that celebrates the energy and excitement of the biggest girl-band of all time."
In a statement Craymer said, "I’m delighted that Simon Fuller and The Spice Girls are so supportive of the idea of Viva Forever. I want to create a unique celebration of the band and its music, with its own flavour and joyful message. It is important to me that the excitement, style and humour of The Spice Girls is well represented on stage.”
Fuller added, “The girls and I are very excited to be working with Judy Craymer. What Judy has achieved with her all conquering box office smash hit Mamma Mia! and what the Spice Girls created with their powerful record breaking mix of ‘Girl Power!’ and hit songs, has influenced Pop culture more than anyone can imagine. Now with this incredible new project Viva Forever we all come together as partners with a combined focus to create something really special for this next decade.”
The Spice Girls have sold 75 million records and topped the chart in every country in the world. They have received countless awards and accolades, including four Brits, three American Music Awards, three MTV Europe Music Awards, three World Music Awards and one MTV Video Music Award.