Friends" star David Schwimmer and Neil Simon film vet Jonathan Silverman reunite with playwriting buddy Roger Kumble for the world premiere of his Turnaround playing Jan. 18-March 2, 2003, at Los Angeles' Coast Playhouse.

Turnaround is the third play in Kumble's Hollywood trilogy, which also includes Pay or Play (in which Silverman played soulless writer-director Jeff Pelzman) and d-girl (which featured Schwimmer as Pelzman). In this final installment, Pelzman (Schwimmer) and his friends, now in their mid-thirties, contemplate what matters to Hollywood — success, backstabbing, name-dropping, coke-whores and "go" movies. A satire on the film industry by someone who has been there (Kumble is the director of "The Sweetest Thing" and the writer-director of "Cruel Intentions"), Turnaround is billed as "the most biting, funny and visceral" of the trilogy. Kumble directs the play, which opens Jan. 22.

Schwimmer is best known for his portrayal of Ross Gellar on the hit TV series "Friends." Silverman starred in the Simon films "Brighton Beach Memoirs," "London Suite" and "The Odd Couple II," as well as "Death Becomes Her" and both "Weekend at Bernie's" movies.

Also in the cast are voice and TV actor John Di Maggio (Bender on "Futurama"), Jaime Ray Newman (Kristina Cassidine on "General Hospital") and Tom Everett Scott. Scott, whose last Off-Broadway appearance was in the Drama Dept.'s The Country Club, is featured on TV's "Philly" and had a recurring role on "Grace Under Fire."

Tickets are $30. The Coast Playhouse is located at 8325 Santa Monica Boulevard. For reservations, call (866) 468 3399 or visit http://www.ticketweb.com. — By Christine Ehren