Dialing Up the Broadway Line

Dialing Up the Broadway Line For the last six months, New Yorkers and out-of-town theatregoers traveling to the Big Apple have embraced The Broadway Line® -- 1-888-411-BWAY (in the New York City area, it's a local call: 212-302-4111) -- as the number-one source for information about Broadway shows in New York -- curtain times, theatre locations, show synopses, a direct ticketing connection, and more.

For the last six months, New Yorkers and out-of-town theatregoers traveling to the Big Apple have embraced The Broadway Line® -- 1-888-411-BWAY (in the New York City area, it's a local call: 212-302-4111) -- as the number-one source for information about Broadway shows in New York -- curtain times, theatre locations, show synopses, a direct ticketing connection, and more.

In fact, The Broadway Line has become an indispensable tool used by savvy New Yorkers to get connected with the shows that light up the Great White Way. And, with calls coming from all 50 states each month, The Line has provided a convenient, toll-free information line for New York City's largest tourist attraction.

But how do you find out about whether Show Boat will dock in Sacramento? When is Rent due in Kansas City? Or how about this: You're traveling to Baltimore on business‹are any Broadway shows playing there? Begin-ning soon you'll be able to call The Broadway Line to find out. The League of American Theatres and Producers has announced that Broadway's single-source information and ticketing hotline will now expand to cover Broadway shows on tour from coast to coast.

So pick up the phone and dial The Broadway Line toll free at 1-888-411-BWAY (in the New York City area, it's a local call: 212-302-4111). You can choose a show and find out what cities it will be visiting in the next few months; or, select a city and access a list of touring Broadway shows coming to town. You'll be able to get all the information you need, including how to arrange tickets. And of course you can play The Broadway Line's New York Times trivia quiz or connect to Continental Airlines's reservation desk to make travel plans.

"As a truly nationwide service, The Broadway Line will help theatregoers across the country become part of the Broadway community in their city, and make it easier for them to see Broadway shows wherever and whenever they travel," says Jed Bernstein, executive director of the League. The Broadway Line is sponsored by Continental Airlines and The New York Times, with technology provided by Lucent Technologies.

-- Playbill is happy to make this space available to the League of American Theatres and Producers