Mobile ticketing app TodayTix announced that it will offer a digital lottery for the Broadway premiere of George Orwell’s 1984, which begins previews May 18 at the Hudson Theatre.
The entire front row of seats will be available via lottery for $19.84 each. The entry period will begin each day at midnight and continue until winners are notified via email and push notification two to four hours before the selected performance begins. Winners will be offered the opportunity to purchase one or two tickets, and lottery winners can pick up their purchased tickets from TodayTix concierge agents outside the Hudson.
1984, based on the novel by Orwell, is set to officially open at the Hudson June 22.
The staging, produced on Broadway by Scott Rudin and Sonia Friedman, premiered at Nottingham Playhouse in 2013 before transferring the following year to London’s Almeida Theatre, where it went on to play four engagements.
Leading the New York cast are Tony winner Reed Birney, Olivia Wilde in her Broadway debut, and Tony nominee Tom Sturridge. The trio takes on the roles of O'Brien, Julia, and Winston Smith, respectively. Joining them are Wayne Duvall as Parsons, Carl Hendrick Louis as Martin, Nick Mills as Syme, Michael Potts as Charrington, and Cara Seymour as Mrs. Parsons.
The adaptation features a script by Robert Icke and Duncan Macmillan. Like the novel, the play is set in a dystopian version of what was once Great Britain, where critical thought is threatened by a totalitarian regime.
The creative team includes scenic and costume designer Chloe Lamford, lighting designer Natasha Chivers, sound designer Tom Gibbons, and video designer Tim Reid.
Tickets are currently on sale through October 8. To purchase, click here.