Producers Paul Blake and Mike Bosner and The Nederlander Organization announced March 7 the launch of an online ticket lottery for the revival of Andrew Lloyd Webber’s Sunset Boulevard, which features Glenn Close reprising her Tony-winning role as faded silent-screen star Norma Desmond.

The Sunset Boulevard digital lottery begins March 7 for entrants to win a limited number of $55 same-day tickets to that day's performance(s).

Rules and regulations for the new digital lottery follow:

• A limited number of tickets for each performance will be sold via digital lottery.

• The lottery will open at 8 AM ET (8 PM ET the evening prior for matinee performances) and will remain open until 3 PM ET for evening performances, 11 AM ET for matinee performances.

• Winners will be notified by e-mail minutes after drawing and will have 60 minutes to pay for their tickets with a credit card online. They must present their photo ID at the Palace Theatre box office at least 30 minutes prior to the start of the corresponding performance to pick up their tickets.

• Seat locations and number of tickets awarded by the lottery are subject to availability.

• Prices are subject to change.

Sunset Boulevard features a score by Lloyd Webber and book and lyrics by Don Black and Christopher Hampton.

To enter the Sunset Boulevard digital lottery, click here.