Part of the online, mobile and on-demand marketing roll-out, the film is now available via Disney Channel on Demand for Cablevision iO Digital Cable customers and Verizon FiOS TV subscribers.
"We are dedicated to providing our viewers around the globe the opportunity to tap into Disney Channel on any screen they choose," stated Disney Channel Digital Media Vice President Mindy Stockfield in a previous release. "Kids everywhere have a seemingly unlimited appetite for 'High School Musical 2.' To satisfy them, we're launching entertainment content that encompasses all digital platforms and provides our viewers a deep dive into the world of East High."
In addition to the sneak preview of "HSM2" on demand, fans can go online to watch music videos, behind-the-scene features, stream audio, play games, read blogs, download content from iTunes as well as plan an entire party with the "High School Musical 2 Party Planning Kit" available on the site. From their phones, they have access to the first ever "High School Musical" mobile game, scenes, SMS alerts, polls, trivia, graphics, ringtones more.
The teen tuner made its world premiere Aug. 14 at AMC Theatres in Downtown Disney. The show will make its official television debut Aug. 17 at 8 PM (ET) on Disney Channel with rebroadcasts throughout the weekend. (Check local listings.) Original stars Zac Efron (as Troy), Vanessa Hudgens (Gabriella), Ashley Tisdale (Sharpay), Lucas Grabeel (Ryan), Corbin Bleu (Chad) and Monique Coleman (Taylor) all return for the sequel. Also returning are Alyson Reed (Ms. Darbus), Chris Warren, Jr. (Zeke), Olesya Rulin (Kelsi), KayCee Stroh (Martha), Ryne Sanborn (Jason) and Bart Johnson (Coach Bolton). Mark Taylor joins the cast as country club manager Mr. Fulton.
"The Wildcats are back," reads an announcement for the sequel. "This time, school's out and East High School hoops star Troy Bolton, A-student Gabriella Montez and the rest of the Wildcats are getting ready for a fun summer vacation. But that all changes when scheming drama queen Sharpay Evans uses her dad's connections to get Troy a job at their ritzy country club — and a chance at a college basketball scholarship. The catch? He'll have to turn his back on his friends and pair up with Sharpay in a musical extravaganza for the club's annual talent show. But when Gabriella and the Wildcats start making plans without Troy, he must decide where his loyalties truly lie."
Kenny Ortega ("Newsies"), who both directed and choreographed the original film, returns for the sequel, which was penned again by writer Peter Barsocchini. Songwriters for the sequel include Matthew Gerrard, Robbie Nevil, Jamie Houston, Tim James, Antonina Armato, Randy Petersen, Kevin Quinn, David Lawrence and Faye Greenberg. Lawrence also composed the score for the movie.
Disney's "High School Musical" has already spawned sing-along, dance-along and pop-up editions, two versions of the soundtrack, two DVD versions, two stage versions, a concert tour, an ice show and a recently reported possible third sequel.
Visit the "High School Musical 2" website at disneychannel.com/highschoolmusical2 for more information.