Doug Wright Will Pen Life Story of a Theatregoer in La Jolla Playhouse Marketing Campaign

News   Doug Wright Will Pen Life Story of a Theatregoer in La Jolla Playhouse Marketing Campaign La Jolla Playhouse has launched an Internet-based "Your Life, Our Stage" campaign, where contestants are invited to submit their ideas for a play based on their own life story by uploading titles, brief descriptions and original artwork, photos or videos via Brickfish.com, a "social media marketing" company.

It's all in an effort to share the La Jolla brand with specific demographics in a non-traditional way.

The grand prize winner, selected by the Playhouse from the top 200 highest-scoring entries, will receive the once-in-a-lifetime opportunity for Pulitzer Prize-winning playwright Doug Wright (I Am My Own Wife) to write a scene from the winner's life story, based on his/her entry. The winner and up to ten friends will then be invited to attend the comedy caper Alfred Hitchcock's The 39 Steps — direct from Broadway — at La Jolla Playhouse. Following the performance, the Playhouse will host an exclusive performance of the winner's play, featuring professional actors, on the La Jolla stage.

La Jolla Playhouse managing director Michael Rosenberg said in a statement, "This one-of-a-kind contest will help us reach a whole new audience while providing a fun, interactive experience that fosters their creative ideas for the Playhouse."

The project offers the Playhouse a change to sell its brand in a fresh way.

Participants may enter from across the country. For residents of San Diego County, the prize package also includes a three-play subscription for two to La Jolla Playhouse's 2009-2010 season. If the grand prize winner resides outside of San Diego County, the prize package includes a limited travel stipend. The runner-up, selected by the Playhouse from the top 200 highest-scoring entries, will receive two three-play subscriptions to La Jolla Playhouse's 2009-10 season. A prize will also be awarded to the "most viral" entry, where three winners selected by the Playhouse from the top 100 most viral entries, will receive a pair of opening-night tickets to one of the Playhouse's 2009-10 season productions, along with a $100 gift certificate for dinner at Jai by Wolfgang Puck, and admission to the post-performance cast party.

The "Your Life, Our Stage" campaign began May 19 and runs to June 30. For complete details and contest rules, visit http://www.lajollaplayhouse.org/your-story.

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Brickfish, a social media marketing company, "enables brand advertisers to reach their target audience on the social Web through viral marketing campaigns that engage consumers in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, blogs, IM, email" and more.