Footloose in Backstreet Boys' Back Yard: 'Five' Campaign Debuts

News   Footloose in Backstreet Boys' Back Yard: 'Five' Campaign Debuts In the tradition of 'N Sync and Backstreet Boys, five "boys" from Broadway's Footloose are being marketed as the "Footloose Five" in the hope of luring more screaming teenage girls than usual into the Richard Rodgers Theatre.
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Photo by Photo by Michael Lavine

In the tradition of 'N Sync and Backstreet Boys, five "boys" from Broadway's Footloose are being marketed as the "Footloose Five" in the hope of luring more screaming teenage girls than usual into the Richard Rodgers Theatre.

Posters have gone up around Times Square promoting the "hot" presence of star Jeremy Kushnier and fellow cast members Casey Miles Good, Jamie Gustis, Bradley Jay Madison and Mark Myars.

"Let's Hear It For the Boys," reads one poster, which shows the intense looking guys staring aloofly or broodingly (pick one) in their club-worthy duds, with moussed-up hair.

As part of a new marketing campaign for the 18-month Dodger Theatricals hit, which will vacate the Rodgers by fall to make way for Seussical the Musical, producers had the five guys record a new version of the hit song, "Footloose," April 6.

It's not immediately clear if the newly-arranged title song will get Manhattan airplay or an eventual CD single release, but various avenues are being explored, according to a production spokesperson. Footloose, a stage musical adaptation of the hit 1984 film, has been a grassroots favorite, particularly for the teen girl crowd, since opening Oct. 22, 1998. Critics largely dismissed the show, but audiences have been eating up the hit filled score "Holdin' Out for a Hero," "Let's Hear it for the Boy," "Almost Paradise" etc.), which is rounded out by new songs by Dean Pitchford and Tom Snow.

The plot concerns a preacher who bans dancing in his small town, and the rebel (Kushnier) who breaks the rule. Walter Bobbie directed and co-wrote the stage version with screenwriter Pitchford.

For the week ending April 2, the reported box office gross for Footloose was $339,040, or 71.76 percent of capacity.

The Richard Rodgers is at 226 W. 46th St. For tickets, call (212) 307 4100.