The SDC brand includes a new logo, new name, revamped website and new approach to publications.
Karen Azenberg, president of the SDC executive board, said in a statement, "Just as theatre itself has grown, developed and evolved over the past five decades so has our membership. Working with CA Square to revitalize our brand has been a galvanizing experience for the executive board and the entire organization."
The rebrand is part of SDCs year-long celebration of its 50th anniversary. Upcoming events include an interview event with Harold Prince, the SDC Gala on Nov. 8, regional theatre evenings nationwide and a Los Angeles celebration in December.
Tony-winning director Prince stated, "The new SDC brand is really a signal that the old SSD&C is taking a giant step forward. Personally, I welcome a revived sense of theatre as a community. It's something we've lost sight of over the years, and our future depends on it."
Carlos Ferreyos, executive creative and strategy director at CA Square, added, "In working with SDC on the rebrand and the new website, we felt it was vital to honor the history of this 50 year old organization, while also positioning it as a modern, forward-looking, community-building organization that is well equipped to unite, empower and protect its members in the national theatre industry and to do so, we had to reflect and harness the passion and vision of SDC's Board and their members. And the website is the best vehicle for the union to communicate effectively and provide a forum for the member community to interact." Visit www.sdcweb.org.
SDC is a national theatrical labor union whose mission is to "foster a national community of professional stage Directors and Choreographers by protecting the rights, health and livelihoods of all of its members; to facilitate the exchange of ideas, information and opportunities, while educating the current and future generations about the role of Directors and Choreographers and providing effective administration, negotiations and contractual support."