King ran London City Ballet for 22 years without public funding, relying instead on private sponsorship. (The company has shut down since his departure.)
In an interview with the Times, King said that the struggling ENB needed to distinguish itself from the Royal Ballet with new works. "They don't have their own artistic vision," he said. "They churn out big classics all the time. They need a more interesting repertoire."
According to the Times, other candidates for the position include Deborah Bull, the Royal Ballet dancer-turned-administrator, and Stephen Jeffries, a former Royal Ballet dancer and the artistic director of Hong Kong Ballet.