Schoenfeld follows Cy Feuer, the Broadway producer, who retired from the post on Dec. 16 after 14 years with the League. Feuer was elected president in 1989 and became chairman in 1999. As chairman of the Shubert Organization, Schoenfeld oversees the biggest chunk of prime real estate on Broadway: 16 theatres plus a half share in the Music Box Theatre, as well as the Off-Broadway house, the Little Shubert. The Shuberts (as Schoenfeld and his confreres are affectionately known) also produce a number of Broadway and Off-Broadway shows each season.
In his new role, Schoenfeld will chair the League's Executive Committee, and "work with League president Jed Bernstein to develop and implement programs that foster increased awareness of and interest in Broadway theatre."
The League's membership includes more than 500 theatre owners and operators, producers, presenters and general managers from around the U.S.