NYC & Company’s Broadway Week, which offers specially priced tickets to a number of Broadway shows, is set to return for its eighth year beginning January 16 and continuing through February 4.
The signature bi-annual promotion will offer 2-for-1 tickets to 19 Broadway shows, including Aladdin, Once on This Island, Anastasia, Hello, Dolly!, The Lion King, The Phantom of the Opera, SpongeBob SquarePants, The Play That Goes Wrong, Farinelli and the King, Wicked, and more.
Tickets for NYC Broadway Week, as well as information on partnering hotels in New York City, can be found at nycgo.com/broadwayweek.
Other participating shows include A Bronx Tale, Beautiful: The Carole King Musical, Chicago, The Children, John Lithgow: Stories by Heart, Kinky Boots, Latin History for Morons, The Parisian Woman, and School of Rock.
Seven of the 19 shows participating in this year’s promotion are new to Broadway Week.
“With the variety of shows currently on Broadway, including long-running favorites, outstanding revivals, and brand-new productions that will delight family members of every age, there is truly something for everyone to enjoy,” commented Charlotte St. Martin, president of the Broadway League, in a statement. “We are proud to partner with NYC & Company on NYC Broadway Week, and we look forward to welcoming patrons this winter to experience one of the best destinations in all of New York City—Broadway.”
Launched in 2011, Broadway Week was designed to increase ticket sales during typically slower periods of attendance during the winter and fall seasons. The initiative has cumulatively sold more than 1,128,000 tickets tickets, generating nearly $77 million in revenue for Broadway.