NYC & Company’s Broadway Week, which offers specially priced tickets to a number of Broadway shows, will return for its seventh year September 4–17. The signature bi-annual promotion offers 2-for-1 tickets to 23 Broadway shows, including Aladdin, Anastasia, Bandstand, Groundhog Day, Hello, Dolly!, The Lion King, Prince of Broadway, The Phantom of the Opera, Waitress, Wicked, and more.
Tickets for NYC Broadway Week can be purchased at nycgo.com/broadwayweek.
Other participating shows include:1984, A Bronx Tale, A Doll’s House, Part 2, Beautiful: The Carole King Musical, Cats, Charlie and the Chocolate Factory, Chicago, Kinky Boots, Miss Saigon, School of Rock, The Play That Goes Wrong, The Terms of My Surrender, and War Paint.
12 of the 23 shows participating in this year’s promotion are new to Broadway Week.
“The variety of shows currently on Broadway proves that there’s something for everyone and this is the perfect time to experience it,” commented Charlotte St. Martin, President of the Broadway League in a press statement.
This year, Broadway Week will also include a special event, free and open to the public, celebrating the beginning of Hispanic Heritage Month. Titled Viva Broadway Night, the show will take place at 7 PM at the Red Steps in Duffy Square and will feature appearances from Broadway performers.
Launched in 2011, Broadway Week was designed to increase ticket sales during typically slower periods of attendance during the winter and fall seasons. The initiative has cumulatively sold 1,033,144 tickets, generating $69.9 million in revenue for Broadway.